Not known Factual Statements About Johnnie Walker Blue Label Ultra
The Ultra bottle is the result of a five-year quest by Johnnie Walker’s owner, Diageo, to locate the most sustainable and lightest packaging probable though retaining the posh aura in the franchise and its Unique blend of whiskies, which involve ultra-exceptional Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.
This new, light-weight bottle is a point of exquisite magnificence; but extra importantly, it demonstrates what is possible In terms of lightweighting glass. We are going to continue on implementing these learnings throughout our range, having much more progressive strides as we glance to the future of Scotch.”
In keeping with our research, It is usually considered to get the entire world’s lightest 70cl Scotch Whisky glass bottle ever produced to current market.
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The reveal of Johnnie Walker Blue Label Ultra alerts the brand’s determination to innovation, with hopes that the bottom-breaking structure could encourage the more magnificent, light-weight, and lower-carbon whisky bottles of tomorrow.
Coupled with exterior glass makers, the manufacturer rethought all components of how the bottle is made, built and transported: from hand-blowing the glass, to using a teardrop condition which, for The very first time ever, meant reforming the long-lasting Johnnie Walker sq. bottle.
Johnnie Walker Blue Label Ultra will be the manufacturer’s lightest 70cl Scotch whisky glass bottle to this point and to the top of your brand’s information and exploration, the planet’s lightest 70cl Scotch whisky glass bottle2 . The design will take bold strides and dares to experiment having a recognised paradigm of luxury.
Established by way of a check-and-learn design with exterior glass makers, this gentle-pounds bottle features a handblown teardrop shape that reimagines Johnnie Walker's iconic square style, exemplifies the future of lightweight, and can help uncover new alternatives for lighter, reduced carbon packaging alternatives.
“We didn’t understand what we had been going to be able to accomplish whenever we set out to push the boundaries of luxurious, and The end result is a thing that lots of said wouldn't be doable.
This can be a globally allotted launch constructed from uncommon shares, like whisky from ghost distilleries which are not in operation. A lot less than 888 bottles have been made worldwide.
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit history: Diageo Along with this, Diageo has declared that a royalty-free license to the patent will probably be supplied to anybody who wishes to hitch Johnnie Walker in its mission. Lindley claimed: “As an alternative to check here maintain this new understanding near our chest, we’re thrilled to offer a royalty-absolutely free licence to our granted UK patent to the whole world.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of dark chocolate and florals
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It is a one-off bottle for now illustrating the art with the feasible, for a design and style experiment and redefining lightweight as luxury. We'll proceed to apply these learnings throughout the wider Diageo assortment.
Dr. Walker sought out liquids from distilleries for instance Oban, Brora and Royal Lochnagar, in addition to a amount of ghost whiskies, 1st designed in distilleries that have since shut.
With our focused deal with presenting lightness throughout each and every design and style component, we released a exact lattice stopper, a bamboo body and also a protective transportation box.